Click rate Click rate is the rate of how many people clicked a link within your email out of the total number of emails that were delivered. Considered a 3-in-1 metric because deliverability, opens, and clicks all impact it, it’s a “true indicator of customer engagement,” says Erin Aguilar, senior customer success manager at Klaviyo. “Click rate is…
Click rate Click rate is the rate of how many people clicked a link within your email out of the total number of emails that were delivered. Considered a 3-in-1 metric because deliverability, opens, and clicks all impact it, it’s a “true indicator of customer engagement,” says Erin Aguilar, senior customer success manager at Klaviyo. “Click rate is…
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